Hi, I'm Emily, a Fractional COO & Integrator
I transform business chaos into efficiency by streamlining operations & systems.
Visionaries: Is a Fractional COO the key to unlocking your business potential?
― My background
As a former CEO and COO with a proven track record in operations and change management, I possess a remarkable ability to optimise efficiency and enhance organisational performance. My areas of expertise include strategic planning, operational savings, leading transformational change projects, and implementing customer-centric strategies.
― Skills
Operations Management
Leadership
Change Management
Communication
Event Management
― areas of expertise
Creating Targets and Strategic Plans: Based on the 12-Week Year Method
Reviewing and Restructuring Org Chart: An in-depth review of your team, defining roles, identifying strengths, and restructuring if necessary
Project Management: Overseeing projects from planning through to completion and creating/improving a project management system
Systems and Processes: Review all systems and processes to find the holes, connecting the dots, automate (including the use of AI), delegate, and create Standard Operating Procedures.
Operations Management: Reviewing operating budgets to find efficiencies, tracking against key KPIs, and creating and managing budgets.
Partnerships and Opportunities: Identify potential partnerships including sourcing sponsorships, marketing opportunities, and event management.
― Work experience
Head of Operations, Marketing & Content
Agency Mavericks / September 2020 - June 2022
I reduced operational expenses, developed and implemented SOP's, streamlined processes, led a successful company rebrand, managed external relationships and oversaw the launch of a new podcast.
― Education
Postgraduate Certificate in Strategic Leadership
University of Canterbury / 2017
Diploma in Marketing
Christchurch Polytechnic Institute of Technology / 2007
― leadership & board experience
Board Member
Huntsbury Preschool / 2019 - 2020
Chief Executive Officer
Agency Mavericks / July 2022 - December 2023
I steered a global team, skillfully downsizing to optimise efficiency. My role encompassed managing business operations & finance, leading customer success, directing marketing and sales strategies, and strategic planning.
Executive Committee Member
Canterbury Young Professionals / 2010 - 2013
Senior Advisor, Management Support, Programme & Executive Support
Various roles at Christchurch City Council / August 2012 - January 2020
Throughout my 7.5 years with the Council, I advanced through various roles, gaining significant experience in strategic support, leadership, process improvement, and change management, complemented by leadership training programs Emerging Leaders and Keystone Leadership.
Director
Market My Biz / 2011 - 2023
Founded and grew a digital marketing firm specialising in website design and maintenance on WordPress and Shopify platforms, as well as social media management. Successfully sold the web hosting portion of the business in 2021.
Behind every successful visionary lies the unmatched prowess of an integrator. The Fractional COO seamlessly bridges vision and execution, turning grand ideas into operational realities.
― JEREMY WATSON
We've worked on many projects together with Brooke at Stilltech, and she's a true asset to any team. She's a team player, but think on her feet and never settles for a no. Her ambition and passion for what she does is uncanny, and it's been a pleasure to see her progress and grow more confident in her professional role over time. I thoroughly recommend her for any leadership or project management roles.
Brooke was my manager at Yeall & Co and taught me everything I know about project management. As an intern, she never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal.
― LIANNE HAYES
What they say:
Are you ready to elevate your business operations to new heights?
Book an introductory call in the calendar below and we'll explore:
Strategic Insights: How my expertise can align with your business goals.
Customised Solutions: Tailored approaches to address your unique operational challenges.
Growth Opportunities: Identifying pathways for sustainable growth and efficiency.